From The Ground Up vs Glutino · Bay Area shelf head-to-head
From The Ground Up and Glutino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Glutino carries more Brand PowerGlutino is in more Bay Area grocersGlutino fields the deeper lineupFrom The Ground Up sits further up the premium end
From The Ground Up
Glutino
29
brand power
41
10
products
13
3
categories
5
7
grocers
10
$1.28
price per oz
82.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Ground Up▭ Glutino
Distribution · 30% of score29·42
F
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only From The Ground Up
only Glutino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only From The Ground Up · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Ground Up · Glutino
