From The Ground Up vs Paro · Bay Area shelf head-to-head
From The Ground Up and Paro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Ground Up carries more Brand PowerFrom The Ground Up is in more Bay Area grocersFrom The Ground Up fields the deeper lineupParo sits further up the premium end
From The Ground Up
Paro
29
brand power
14
10
products
4
3
categories
1
7
grocers
2
$1.28
price per oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ From The Ground Up▭ Paro
Distribution · 30% of score29·8
F
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paro
no top category From The Ground Up doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only From The Ground Up · 6
only Paro · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: From The Ground Up · Paro