Frontera vs Mateo's · Bay Area shelf head-to-head
Frontera and Mateo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mateo's is in more Bay Area grocers
Frontera
Mateo's
34
brand power
30
11
products
9
4
categories
1
6
subcategories
1
7
grocers
8
46.2¢
price per oz
49.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frontera▭ Mateo's
Distribution · 30% of score29·33
F
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frontera
only Mateo's
no top category Frontera doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Frontera · 3
only Mateo's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frontera · Mateo's
