Frontier Soups - Anderson House vs Lipton · Bay Area shelf head-to-head
Frontier Soups - Anderson House and Lipton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerLipton is in more Bay Area grocersLipton fields the deeper lineup
Frontier Soups - Anderson House
Lipton
27
brand power
57
9
products
37
2
categories
5
2
subcategories
11
6
grocers
14
$11.05
avg price
$5.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frontier Soups - Anderson House▭ Lipton
Distribution · 30% of score25·58
F
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frontier Soups - Anderson House
only Lipton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Frontier Soups - Anderson House · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frontier Soups - Anderson House · Lipton
