Fruit Bliss vs Delightfully Turkish · Bay Area shelf head-to-head
Fruit Bliss and Delightfully Turkish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fruit Bliss carries more Brand PowerFruit Bliss is in more Bay Area grocersFruit Bliss fields the deeper lineupFruit Bliss sits further up the premium end
Fruit Bliss
Delightfully Turkish
23
brand power
15
11
products
4
1
categories
3
4
subcategories
4
6
grocers
3
$1.65
price per oz
96.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruit Bliss▭ Delightfully Turkish
Distribution · 30% of score25·13
F
D
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score60·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit Bliss
no top category Delightfully Turkish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fruit Bliss · 4
only Delightfully Turkish · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit Bliss · Delightfully Turkish
