Fruit Bliss vs Mariani · Bay Area shelf head-to-head
Fruit Bliss and Mariani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mariani carries more Brand PowerMariani fields the deeper lineupFruit Bliss sits further up the premium end
Fruit Bliss
Mariani
23
brand power
35
11
products
17
1
categories
3
4
subcategories
11
6
grocers
6
$1.65
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruit Bliss▭ Mariani
Distribution · 30% of score25·25
F
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit Bliss
no top category Mariani doesn’t also play in.
only Mariani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit Bliss · Mariani