Lining them up…

Fruit By The Foot vs Jovy Fruit Roll · Bay Area shelf head-to-head

Fruit By The Foot and Jovy Fruit Roll, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

Fruit By The Foot carries more Brand PowerFruit By The Foot is in more Bay Area grocersJovy Fruit Roll fields the deeper lineup

Fruit By The Foot

Jovy Fruit Roll

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Fruit By The Foot▭ Jovy Fruit Roll

Distribution · 30% of score17·13

carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers

Depth · 25% of score15·53

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

1% of shelf

4% of shelf

no top category Jovy Fruit Roll doesn’t also play in.

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

only Fruit By The Foot · 2

only Jovy Fruit Roll · 1

both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit By The Foot · Jovy Fruit Roll