Fruit By The Foot vs Yumearth · Bay Area shelf head-to-head
Fruit By The Foot and Yumearth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yumearth carries more Brand PowerYumearth is in more Bay Area grocersYumearth fields the deeper lineup
Fruit By The Foot
Yumearth
12
brand power
40
2
products
21
1
categories
2
1
subcategories
6
4
grocers
13
$6.23
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruit By The Foot▭ Yumearth
Distribution · 30% of score17·54
F
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit By The Foot
no top category Yumearth doesn’t also play in.
only Yumearth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fruit By The Foot · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit By The Foot · Yumearth