Fruitables vs Liberty · Bay Area shelf head-to-head
Fruitables and Liberty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liberty carries more Brand PowerLiberty is in more Bay Area grocersLiberty fields the deeper lineup
Fruitables
Liberty
24
brand power
31
7
products
10
1
categories
2
1
subcategories
3
3
grocers
9
$1.36
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruitables▭ Liberty
Distribution · 30% of score13·38
L
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruitables
no top category Liberty doesn’t also play in.
only Liberty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruitables · Liberty
