Fun Sweets vs Sugarfina · Bay Area shelf head-to-head
Fun Sweets and Sugarfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugarfina carries more Brand PowerSugarfina is in more Bay Area grocersSugarfina fields the deeper lineup
Fun Sweets
Sugarfina
27
brand power
35
15
products
126
1
categories
2
2
subcategories
5
1
grocers
2
$9.26
avg price
$11.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fun Sweets▭ Sugarfina
Distribution · 30% of score4·8
F
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fun Sweets
no top category Sugarfina doesn’t also play in.
only Sugarfina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fun Sweets · 1
only Sugarfina · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fun Sweets · Sugarfina
