Funables vs Solely: Fruit Jerky · Bay Area shelf head-to-head
Funables and Solely: Fruit Jerky, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Solely: Fruit Jerky carries more Brand PowerSolely: Fruit Jerky is in more Bay Area grocersSolely: Fruit Jerky fields the deeper lineup
Funables
Solely: Fruit Jerky
0
brand power
45
3
products
11
1
categories
4
1
grocers
13
$6.19
avg price
$3.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Funables▭ Solely: Fruit Jerky
Distribution · 30% of score4·54
F
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Funables
no top category Solely: Fruit Jerky doesn’t also play in.
only Solely: Fruit Jerky
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Funables · 0
no exclusive doors — everywhere Funables is, Solely: Fruit Jerky is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Funables · Solely: Fruit Jerky