Funables vs Yumearth · Bay Area shelf head-to-head
Funables and Yumearth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yumearth carries more Brand PowerYumearth is in more Bay Area grocersYumearth fields the deeper lineup
Funables
Yumearth
0
brand power
40
3
products
21
1
categories
2
1
subcategories
6
1
grocers
13
$6.19
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Funables▭ Yumearth
Distribution · 30% of score4·54
F
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Funables
no top category Yumearth doesn’t also play in.
only Yumearth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Funables · 0
no exclusive doors — everywhere Funables is, Yumearth is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Funables · Yumearth