Furry Republic vs Liberty · Bay Area shelf head-to-head
Furry Republic and Liberty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liberty carries more Brand PowerLiberty is in more Bay Area grocersLiberty fields the deeper lineup
Furry Republic
Liberty
13
brand power
31
5
products
10
1
categories
2
1
subcategories
3
4
grocers
9
$1.29
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Furry Republic▭ Liberty
Distribution · 30% of score17·38
F
L
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Furry Republic
no top category Liberty doesn’t also play in.
only Liberty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Furry Republic · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Furry Republic · Liberty
