G-nola vs Purely Elizabeth · Bay Area shelf head-to-head
G-nola and Purely Elizabeth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerPurely Elizabeth is in more Bay Area grocersPurely Elizabeth fields the deeper lineupG-nola sits further up the premium end
G-nola
Purely Elizabeth
20
brand power
75
4
products
49
1
categories
5
8
grocers
20
$1.38
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ G-nola▭ Purely Elizabeth
Distribution · 30% of score33·83
carried in 8 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only G-nola
no top category Purely Elizabeth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only G-nola · 1
only Purely Elizabeth · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: G-nola · Purely Elizabeth
