Galbani vs Belgioioso · Bay Area shelf head-to-head
Galbani and Belgioioso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belgioioso carries more Brand PowerBelgioioso is in more Bay Area grocersBelgioioso fields the deeper lineupBelgioioso sits further up the premium end
Galbani
Belgioioso
49
brand power
54
33
products
59
1
categories
2
4
subcategories
13
17
grocers
18
75.2¢
price per oz
84.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Galbani▭ Belgioioso
Distribution · 30% of score71·75
carried in 17 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Galbani
no top category Belgioioso doesn’t also play in.
only Belgioioso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Galbani · Belgioioso
