Gallo Salame vs Busseto Foods · Bay Area shelf head-to-head
Gallo Salame and Busseto Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Busseto Foods carries more Brand PowerBusseto Foods is in more Bay Area grocersBusseto Foods fields the deeper lineupBusseto Foods sits further up the premium end
Gallo Salame
Busseto Foods
20
brand power
47
11
products
22
4
categories
6
5
grocers
10
74.4¢
price per oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gallo Salame▭ Busseto Foods
Distribution · 30% of score21·42
G
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gallo Salame
only Busseto Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gallo Salame · 1
only Busseto Foods · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gallo Salame · Busseto Foods
