Galvanina vs Kimino · Bay Area shelf head-to-head
Galvanina and Kimino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kimino is in more Bay Area grocersKimino fields the deeper lineupKimino sits further up the premium end
Galvanina
Kimino
29
brand power
29
9
products
15
3
categories
2
5
grocers
8
23.9¢
price per fl oz
46.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Galvanina▭ Kimino
Distribution · 30% of score21·33
K
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Galvanina
only Kimino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Galvanina · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Galvanina · Kimino
