Garden Of Eatin' vs Ortega · Bay Area shelf head-to-head
Garden Of Eatin' and Ortega, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garden Of Eatin' is in more Bay Area grocersGarden Of Eatin' fields the deeper lineup
Garden Of Eatin'
Ortega
36
brand power
35
17
products
12
3
categories
3
3
subcategories
4
14
grocers
10
$1.24
price per oz
77.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Garden Of Eatin'▭ Ortega
Distribution · 30% of score58·42
O
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Garden Of Eatin'
only Ortega
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Garden Of Eatin' · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Garden Of Eatin' · Ortega
