Gavioli vs Kimino · Bay Area shelf head-to-head
Gavioli and Kimino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kimino carries more Brand PowerKimino is in more Bay Area grocersKimino fields the deeper lineupKimino sits further up the premium end
Gavioli
Kimino
14
brand power
29
2
products
15
1
categories
2
4
grocers
8
29.4¢
price per fl oz
46.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gavioli▭ Kimino
Distribution · 30% of score17·33
G
K
carried in 4 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gavioli
no top category Kimino doesn’t also play in.
only Kimino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gavioli · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gavioli · Kimino
