Gavioli vs Lorina · Bay Area shelf head-to-head
Gavioli and Lorina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lorina carries more Brand PowerLorina is in more Bay Area grocersLorina fields the deeper lineup
Gavioli
Lorina
14
brand power
30
2
products
10
1
categories
2
4
grocers
10
29.4¢
price per fl oz
29.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gavioli▭ Lorina
Distribution · 30% of score17·42
G
L
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gavioli
no top category Lorina doesn’t also play in.
only Lorina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gavioli · Lorina
