General Mills vs Kashi · Bay Area shelf head-to-head
General Mills and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
General Mills carries more Brand PowerGeneral Mills is in more Bay Area grocersGeneral Mills fields the deeper lineupKashi sits further up the premium end
General Mills
Kashi
53
brand power
42
51
products
24
4
categories
2
14
grocers
13
70.4¢
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ General Mills▭ Kashi
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only General Mills
only Kashi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: General Mills · Kashi
