General Mills vs Post · Bay Area shelf head-to-head
General Mills and Post, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
General Mills carries more Brand PowerGeneral Mills is in more Bay Area grocersGeneral Mills fields the deeper lineup
General Mills
Post
53
brand power
46
51
products
35
4
categories
2
14
grocers
13
70.4¢
price per oz
52.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ General Mills▭ Post
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only General Mills
only Post
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only General Mills · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: General Mills · Post
