Ghia vs Mocktail Club · Bay Area shelf head-to-head
Ghia and Mocktail Club, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineup
Ghia
Mocktail Club
34
brand power
18
17
products
8
2
categories
1
3
subcategories
1
5
grocers
1
$22.33
avg price
$15.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghia▭ Mocktail Club
Distribution · 30% of score21·4
M
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghia
only Mocktail Club
no top category Ghia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mocktail Club · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghia · Mocktail Club