Giadzy vs Montebello · Bay Area shelf head-to-head
Giadzy and Montebello, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Montebello carries more Brand PowerMontebello is in more Bay Area grocersMontebello fields the deeper lineupGiadzy sits further up the premium end
Giadzy
Montebello
22
brand power
27
9
products
16
1
categories
2
4
subcategories
10
3
grocers
8
$9.98
avg price
$6.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giadzy▭ Montebello
Distribution · 30% of score13·33
G
M
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giadzy
no top category Montebello doesn’t also play in.
only Montebello
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giadzy · Montebello
