Gimme vs Emerald Cove · Bay Area shelf head-to-head
Gimme and Emerald Cove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme carries more Brand PowerGimme is in more Bay Area grocersGimme fields the deeper lineupGimme sits further up the premium end
Gimme
Emerald Cove
57
brand power
32
29
products
6
4
categories
2
20
grocers
8
$8.37
price per oz
$5.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gimme▭ Emerald Cove
Distribution · 30% of score83·33
E
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gimme
only Emerald Cove
no top category Gimme doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gimme · Emerald Cove
