Gimme vs Jennifer's Homemade · Bay Area shelf head-to-head
Gimme and Jennifer's Homemade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme carries more Brand PowerGimme is in more Bay Area grocersGimme fields the deeper lineup
Gimme
Jennifer's Homemade
57
brand power
22
29
products
10
4
categories
2
20
grocers
1
$4.80
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gimme▭ Jennifer's Homemade
Distribution · 30% of score83·4
J
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jennifer's Homemade
no top category Gimme doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gimme · Jennifer's Homemade