Gimme vs Takaokaya · Bay Area shelf head-to-head
Gimme and Takaokaya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme carries more Brand PowerGimme is in more Bay Area grocersGimme fields the deeper lineup
Gimme
Takaokaya
57
brand power
19
29
products
3
4
categories
1
20
grocers
2
$4.80
avg price
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gimme▭ Takaokaya
Distribution · 30% of score83·8
T
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gimme
only Takaokaya
no top category Gimme doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gimme · Takaokaya