Gingrass Smoked vs Echo Falls · Bay Area shelf head-to-head
Gingrass Smoked and Echo Falls, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Echo Falls carries more Brand PowerEcho Falls is in more Bay Area grocersEcho Falls fields the deeper lineupGingrass Smoked sits further up the premium end
Gingrass Smoked
Echo Falls
20
brand power
33
3
products
13
2
categories
1
2
subcategories
2
5
grocers
11
$3.63
price per oz
$3.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gingrass Smoked▭ Echo Falls
Distribution · 30% of score21·46
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gingrass Smoked
only Echo Falls
no top category Gingrass Smoked doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gingrass Smoked · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gingrass Smoked · Echo Falls
