Gingrass Smoked vs Regal New Zealand King Salmon · Bay Area shelf head-to-head
Gingrass Smoked and Regal New Zealand King Salmon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gingrass Smoked carries more Brand PowerGingrass Smoked is in more Bay Area grocers
Gingrass Smoked
Regal New Zealand King Salmon
20
brand power
0
3
products
2
2
categories
1
5
grocers
1
$20.05
avg price
$14.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gingrass Smoked▭ Regal New Zealand King Salmon
Distribution · 30% of score21·4
R
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gingrass Smoked
only Regal New Zealand King Salmon
no top category Gingrass Smoked doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gingrass Smoked · 4
only Regal New Zealand King Salmon · 0
no exclusive doors — everywhere Regal New Zealand King Salmon is, Gingrass Smoked is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gingrass Smoked · Regal New Zealand King Salmon