Ginsa vs Ardor Energy · Bay Area shelf head-to-head
Ginsa and Ardor Energy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ardor Energy carries more Brand PowerArdor Energy is in more Bay Area grocersArdor Energy fields the deeper lineupGinsa sits further up the premium end
Ginsa
Ardor Energy
19
brand power
33
3
products
10
3
categories
2
3
grocers
9
37.6¢
price per fl oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ginsa▭ Ardor Energy
Distribution · 30% of score13·38
G
A
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ginsa
only Ardor Energy
no top category Ginsa doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ginsa · Ardor Energy
