Ginsa vs Heywell · Bay Area shelf head-to-head
Ginsa and Heywell, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Heywell fields the deeper lineup
Ginsa
Heywell
19
brand power
20
3
products
8
3
categories
2
3
grocers
3
37.6¢
price per fl oz
38.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ginsa▭ Heywell
Distribution · 30% of score13·13
G
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ginsa
only Heywell
no top category Ginsa doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ginsa · 2
only Heywell · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ginsa · Heywell