Gipson's Golden vs Glorybee · Bay Area shelf head-to-head
Gipson's Golden and Glorybee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Glorybee carries more Brand PowerGlorybee is in more Bay Area grocersGipson's Golden fields the deeper lineupGipson's Golden sits further up the premium end
Gipson's Golden
Glorybee
22
brand power
29
16
products
11
1
categories
3
7
grocers
10
$1.02
price per oz
81.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gipson's Golden▭ Glorybee
Distribution · 30% of score29·42
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gipson's Golden
no top category Glorybee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gipson's Golden · 3
only Glorybee · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gipson's Golden · Glorybee
