Gipson's Golden vs Local Hive · Bay Area shelf head-to-head
Gipson's Golden and Local Hive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive carries more Brand PowerLocal Hive is in more Bay Area grocersGipson's Golden fields the deeper lineupGipson's Golden sits further up the premium end
Gipson's Golden
Local Hive
22
brand power
37
16
products
13
1
categories
2
7
grocers
14
$1.02
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gipson's Golden▭ Local Hive
Distribution · 30% of score29·58
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gipson's Golden
no top category Local Hive doesn’t also play in.
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gipson's Golden · 4
only Local Hive · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gipson's Golden · Local Hive
