Giuseppe Giusti vs Sparrow Lane · Bay Area shelf head-to-head
Giuseppe Giusti and Sparrow Lane, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuseppe Giusti carries more Brand PowerGiuseppe Giusti is in more Bay Area grocersGiuseppe Giusti fields the deeper lineupSparrow Lane sits further up the premium end
Giuseppe Giusti
Sparrow Lane
37
brand power
21
15
products
6
1
categories
3
2
subcategories
3
13
grocers
3
$2.43
price per fl oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giuseppe Giusti▭ Sparrow Lane
Distribution · 30% of score54·13
S
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giuseppe Giusti
no top category Sparrow Lane doesn’t also play in.
only Sparrow Lane
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giuseppe Giusti · Sparrow Lane