Glorybee vs Gipson's Golden · Bay Area shelf head-to-head
Glorybee and Gipson's Golden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Glorybee carries more Brand PowerGlorybee is in more Bay Area grocersGipson's Golden fields the deeper lineupGipson's Golden sits further up the premium end
Glorybee
Gipson's Golden
29
brand power
22
11
products
16
3
categories
1
10
grocers
7
81.3¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Glorybee▭ Gipson's Golden
Distribution · 30% of score42·29
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gipson's Golden
no top category Glorybee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Glorybee · 6
only Gipson's Golden · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Glorybee · Gipson's Golden
