Glorybee vs Island Of The Moon · Bay Area shelf head-to-head
Glorybee and Island Of The Moon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Glorybee carries more Brand PowerGlorybee is in more Bay Area grocersGlorybee fields the deeper lineupIsland Of The Moon sits further up the premium end
Glorybee
Island Of The Moon
29
brand power
14
11
products
2
3
categories
1
10
grocers
5
81.3¢
price per oz
$1.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Glorybee▭ Island Of The Moon
Distribution · 30% of score42·21
I
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Island Of The Moon
no top category Glorybee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Glorybee · 6
only Island Of The Moon · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Glorybee · Island Of The Moon