Gold Rush vs Joseph Farms · Bay Area shelf head-to-head
Gold Rush and Joseph Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gold Rush carries more Brand PowerGold Rush is in more Bay Area grocersGold Rush fields the deeper lineup
Gold Rush
Joseph Farms
32
brand power
0
21
products
2
2
categories
1
8
subcategories
2
5
grocers
2
$5.96
avg price
$6.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gold Rush▭ Joseph Farms
Distribution · 30% of score21·8
J
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gold Rush
only Joseph Farms
no top category Gold Rush doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gold Rush · 4
only Joseph Farms · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gold Rush · Joseph Farms