Golden Grain vs The Phoenix Pastificio · Bay Area shelf head-to-head
Golden Grain and The Phoenix Pastificio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Golden Grain is in more Bay Area grocersGolden Grain fields the deeper lineupThe Phoenix Pastificio sits further up the premium end
Golden Grain
The Phoenix Pastificio
14
brand power
11
22
products
3
2
categories
1
12
subcategories
3
7
grocers
1
35.4¢
price per oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Grain▭ The Phoenix Pastificio
Distribution · 30% of score29·4
G
T
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Grain
only The Phoenix Pastificio
no top category Golden Grain doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Golden Grain · 7
only The Phoenix Pastificio · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Grain · The Phoenix Pastificio