Golden Star vs Lotus Foods · Bay Area shelf head-to-head
Golden Star and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods carries more Brand PowerLotus Foods is in more Bay Area grocersLotus Foods fields the deeper lineupLotus Foods sits further up the premium end
Golden Star
Lotus Foods
13
brand power
54
3
products
28
1
categories
4
1
subcategories
9
3
grocers
17
16.2¢
price per oz
75.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Star▭ Lotus Foods
Distribution · 30% of score13·71
G
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Star
no top category Lotus Foods doesn’t also play in.
only Lotus Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Golden Star · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Star · Lotus Foods