Gomacro vs Mid-day Squares · Bay Area shelf head-to-head
Gomacro and Mid-day Squares, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gomacro carries more Brand PowerGomacro is in more Bay Area grocersGomacro fields the deeper lineupMid-day Squares sits further up the premium end
Gomacro
Mid-day Squares
56
brand power
25
40
products
8
4
categories
2
18
grocers
4
$1.57
price per oz
$2.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gomacro▭ Mid-day Squares
Distribution · 30% of score75·17
M
carried in 18 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gomacro
only Mid-day Squares
no top category Gomacro doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gomacro · Mid-day Squares
