Gomacro vs Misfits · Bay Area shelf head-to-head
Gomacro and Misfits, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gomacro carries more Brand PowerGomacro is in more Bay Area grocersGomacro fields the deeper lineupMisfits sits further up the premium end
Gomacro
Misfits
56
brand power
14
40
products
4
4
categories
1
18
grocers
2
$1.57
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gomacro▭ Misfits
Distribution · 30% of score75·8
M
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gomacro
only Misfits
no top category Gomacro doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gomacro · Misfits
