Good Culture vs Knudsen · Bay Area shelf head-to-head
Good Culture and Knudsen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Culture carries more Brand PowerGood Culture is in more Bay Area grocersGood Culture sits further up the premium end
Good Culture
Knudsen
47
brand power
39
11
products
12
4
categories
3
13
grocers
7
54.5¢
price per oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Culture▭ Knudsen
Distribution · 30% of score54·29
K
carried in 13 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Knudsen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Culture · Knudsen
