Good Earth vs Numi · Bay Area shelf head-to-head
Good Earth and Numi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineupNumi sits further up the premium end
Good Earth
Numi
25
brand power
53
7
products
29
1
categories
2
3
subcategories
5
10
grocers
20
28.3¢
price per item
51.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Earth▭ Numi
Distribution · 30% of score42·83
G
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Earth
no top category Numi doesn’t also play in.
only Numi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Earth · 0
no exclusive doors — everywhere Good Earth is, Numi is too.
only Numi · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Earth · Numi
