Good Good vs Smucker's · Bay Area shelf head-to-head
Good Good and Smucker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineupGood Good sits further up the premium end
Good Good
Smucker's
40
brand power
65
35
products
50
3
categories
3
4
subcategories
7
9
grocers
15
69.6¢
price per oz
49.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Good▭ Smucker's
Distribution · 30% of score38·63
G
carried in 9 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Good
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Good · 2
only Smucker's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Good · Smucker's
