Good Idea vs Nixie · Bay Area shelf head-to-head
Good Idea and Nixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineupGood Idea sits further up the premium end
Good Idea
Nixie
9
brand power
56
5
products
43
1
categories
3
2
grocers
19
34.4¢
price per fl oz
11.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Idea▭ Nixie
Distribution · 30% of score8·79
G
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Idea
no top category Nixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Idea · 0
no exclusive doors — everywhere Good Idea is, Nixie is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Idea · Nixie
