Good Roots vs Hippie Snacks · Bay Area shelf head-to-head
Good Roots and Hippie Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippie Snacks carries more Brand PowerHippie Snacks is in more Bay Area grocersHippie Snacks fields the deeper lineup
Good Roots
Hippie Snacks
7
brand power
22
3
products
7
1
categories
3
2
grocers
5
$8.54
avg price
$7.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Roots▭ Hippie Snacks
Distribution · 30% of score8·21
G
H
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Roots
no top category Hippie Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Roots · 1
only Hippie Snacks · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Roots · Hippie Snacks