Good Seasons vs Knorr · Bay Area shelf head-to-head
Good Seasons and Knorr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Knorr carries more Brand PowerKnorr is in more Bay Area grocersKnorr fields the deeper lineupGood Seasons sits further up the premium end
Good Seasons
Knorr
26
brand power
54
5
products
39
3
categories
5
3
subcategories
6
9
grocers
13
$4.47
price per oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Seasons▭ Knorr
Distribution · 30% of score38·54
G
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Seasons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Seasons · 0
no exclusive doors — everywhere Good Seasons is, Knorr is too.
only Knorr · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Seasons · Knorr
