Good Seasons vs Lipton · Bay Area shelf head-to-head
Good Seasons and Lipton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerLipton is in more Bay Area grocersLipton fields the deeper lineupGood Seasons sits further up the premium end
Good Seasons
Lipton
26
brand power
57
5
products
37
3
categories
5
3
subcategories
11
9
grocers
14
$6.14
avg price
$5.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Seasons▭ Lipton
Distribution · 30% of score38·58
G
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Seasons
only Lipton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Seasons · 0
no exclusive doors — everywhere Good Seasons is, Lipton is too.
only Lipton · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Seasons · Lipton