Goodbelly vs Halfday · Bay Area shelf head-to-head
Goodbelly and Halfday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Halfday carries more Brand PowerHalfday is in more Bay Area grocersHalfday fields the deeper lineupHalfday sits further up the premium end
Goodbelly
Halfday
23
brand power
36
5
products
9
1
categories
3
6
grocers
11
17.5¢
price per fl oz
25.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodbelly▭ Halfday
Distribution · 30% of score25·46
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodbelly
no top category Halfday doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goodbelly · 1
only Halfday · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodbelly · Halfday
