Goodie Girl vs Rustic Bakery · Bay Area shelf head-to-head
Goodie Girl and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineupRustic Bakery sits further up the premium end
Goodie Girl
Rustic Bakery
26
brand power
56
7
products
32
1
categories
4
2
subcategories
7
10
grocers
21
99.6¢
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodie Girl▭ Rustic Bakery
Distribution · 30% of score42·88
carried in 10 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodie Girl
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goodie Girl · 1
only Rustic Bakery · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodie Girl · Rustic Bakery
